Natalia was the founder of Frieda Brides; the go-to bridal boutiques in Singapore for modern, simpler wedding dresses.

She started the business from scratch and through a mix of SEO, social media and mainly non-paid marketing efforts, grew it to be a well-known local bridal brand.

At its height, Frieda Brides garnered up to 4K monthly organic website visitors  and was often fully booked with appointments.

Until now, the boutique is still ranking on top 5 Google search positions for lucrative keywords such as "wedding dress" and "wedding dress singapore"

She eventually sold the business to take a step back after having kids and also to pursue her passion in SEO and digital marketing full-time.

Currently, she is a digital marketing manager at PULSE groups, which runs a network of TCM and other healthcare clinics.